في عالم الأعمال والتكنولوجيا، لا يتعلق الأمر فقط بإنجاز المهام، بل بإضافة القيمة. هذا المصطلح، الذي يُستخدم غالبًا بالترادف مع "القيمة المضافة"، يُسلط الضوء على تأثير عملك على هدف أو مشروع أو منظمة أكبر. بينما تُركّز "القيمة المضافة" على الفوائد الملموسة، فإن القيمة المساهمة تُركز على الجهد والمساهمة المحددة التي تُقدمها.
فهم القيمة المساهمة:
أمثلة على القيمة المساهمة:
لماذا تُهم القيمة المساهمة:
قياس القيمة المساهمة:
في الختام، تتجاوز القيمة المساهمة مجرد إنجاز المهام. تتعلق بفهم تأثير عملك، الملموس وغير الملموس، وإحداث فرق حقيقي في الصورة الكبيرة. من خلال الاعتراف بقياس القيمة المساهمة، يمكن للأفراد والمنظمات تعزيز ثقافة الأداء العالي وتحقيق نجاح أكبر.
Instructions: Choose the best answer for each question.
1. What is the key difference between "added value" and "contributed value"? a) "Added value" is more focused on tangible benefits while "contributed value" emphasizes specific efforts and contributions. b) "Contributed value" is a broader term encompassing both tangible and intangible benefits, while "added value" is more specific. c) "Added value" is solely about financial gains, while "contributed value" includes both financial and non-financial contributions. d) There is no difference between the two terms.
a) "Added value" is more focused on tangible benefits while "contributed value" emphasizes specific efforts and contributions.
2. Which of the following is NOT an example of contributed value? a) A marketing team developing a campaign that increases brand awareness. b) A software developer creating a new feature that improves user experience. c) A project manager completing all the tasks on their to-do list. d) A customer service representative resolving a customer complaint quickly and efficiently.
c) A project manager completing all the tasks on their to-do list.
3. How can understanding contributed value benefit an organization? a) It helps individuals focus their efforts on their specific tasks. b) It facilitates better decision-making by providing data on the impact of different projects and resources. c) It motivates individuals to work harder by acknowledging and recognizing their contributions. d) All of the above.
d) All of the above.
4. Which of the following is a good way to measure contributed value? a) Observing how many tasks an individual completes. b) Tracking key performance indicators (KPIs) related to the impact of work. c) Asking for regular feedback from colleagues and supervisors. d) All of the above.
d) All of the above.
5. Why is it important to focus on contributed value? a) To ensure that everyone is working efficiently and completing their tasks on time. b) To demonstrate the impact of work and its alignment with organizational goals. c) To make sure that everyone is recognized for their efforts and contributions. d) Both b) and c).
d) Both b) and c).
Scenario: You are a member of a marketing team launching a new product. Your task is to develop a social media campaign to promote the product.
Task:
Here's an example of how you might approach the exercise:
1. Contributed Value:
2. Measurable KPIs:
3. Understanding the Impact:
By tracking these KPIs, you can gauge the effectiveness of your social media campaign in contributing to the product launch's success. For example:
This exercise will encourage you to think critically about the specific ways your work contributes to larger goals and provide practical strategies for measuring its impact.
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