Estimation et contrôle des coûts

Rough Order of Magnitude Estimate ("ROM")

L'estimation d'ordre de grandeur : un guide pour la planification précoce des projets

Dans le monde de la gestion de projet, des estimations de coûts précises sont cruciales pour une planification et une exécution réussies. Bien que des analyses détaillées des coûts soient essentielles pour la budgétisation finale, les premières phases d'un projet nécessitent souvent une compréhension rapide et approximative des dépenses potentielles. C'est là qu'intervient l'estimation d'ordre de grandeur (ROM).

Une estimation ROM est un calcul de haut niveau, fait sur le dos d'une enveloppe, qui fournit une fourchette de coûts initiale et approximative pour un projet. Elle n'est pas censée être précise, mais plutôt un point de départ pour la planification financière et la prise de décision.

Que comprend une estimation ROM ?

Une estimation ROM est généralement basée sur :

  • Les exigences et les spécifications de haut niveau : Une compréhension de base de la portée du projet, des livrables et des jalons clés.
  • Des modèles de coûts approximatifs : En utilisant des données historiques, des repères de l'industrie ou des jugements d'experts pour établir un coût approximatif par unité ou par activité.
  • Une prédiction globale du travail : Une évaluation générale de l'effort nécessaire pour atteindre les objectifs du projet.

Principales caractéristiques d'une estimation ROM :

  • Haut niveau : Elle se concentre sur des catégories larges et ne s'attarde pas sur des détails granulaires.
  • Approximative : Elle n'est pas destinée à être précise au centime près, mais plutôt une estimation grossière.
  • Basée sur une fourchette : Les estimations ROM sont souvent exprimées sous forme de fourchette, par exemple, de 1 à 2 millions de dollars.
  • Sujette à changement : À mesure que le projet progresse et que davantage d'informations deviennent disponibles, l'estimation ROM est susceptible d'être affinée.

Avantages de l'utilisation d'estimations ROM :

  • Planification financière précoce : Fournit un point de départ pour l'allocation du budget et la planification des ressources.
  • Décisions de lancement/abandon : Permet de déterminer la faisabilité d'un projet en fonction de son coût potentiel.
  • Priorisation des projets : Permet de comparer l'efficacité en termes de coût des différents projets.
  • Communication avec les parties prenantes : Fournit une compréhension commune des implications financières du projet.

Limites des estimations ROM :

  • Précision limitée : Les estimations ROM sont intrinsèquement imprécises et ne doivent pas être utilisées pour la budgétisation finale.
  • Risque de sous-estimation : Les premières étapes peuvent manquer d'informations complètes, ce qui augmente le risque de sous-estimer les coûts.
  • Besoin d'affinement : Les estimations ROM doivent être mises à jour à mesure que le projet progresse et que davantage de détails émergent.

En conclusion :

L'estimation d'ordre de grandeur est un outil précieux pour la planification précoce des projets. Bien qu'elle manque de précision par rapport aux analyses de coûts détaillées, elle fournit un moyen rapide et efficace d'évaluer la faisabilité du projet, d'allouer des ressources et de communiquer les implications financières aux parties prenantes. À mesure que le projet progresse, l'estimation ROM doit être affinée pour obtenir des analyses de coûts plus précises basées sur des informations détaillées et une analyse approfondie.


Test Your Knowledge

Quiz: Rough Order of Magnitude Estimate

Instructions: Choose the best answer for each question.

1. What is the primary purpose of a Rough Order of Magnitude (ROM) estimate?

a) To provide a highly detailed and accurate cost breakdown. b) To establish a precise budget for a project. c) To give a quick, approximate cost range for a project. d) To determine the exact amount of resources needed.

Answer

c) To give a quick, approximate cost range for a project.

2. What is a key characteristic of a ROM estimate?

a) It is based on detailed cost breakdowns. b) It is highly accurate and should not be adjusted. c) It is expressed as a single, fixed number. d) It is subject to change as the project progresses.

Answer

d) It is subject to change as the project progresses.

3. Which of the following is NOT a benefit of using ROM estimates?

a) Facilitating early financial planning. b) Enabling go/no-go decisions based on cost. c) Providing a precise budget for resource allocation. d) Supporting stakeholder communication about financial implications.

Answer

c) Providing a precise budget for resource allocation.

4. What is a potential limitation of ROM estimates?

a) They are too detailed and time-consuming. b) They are not useful for early project planning. c) They can underestimate costs due to incomplete information. d) They are not affected by changes in project scope.

Answer

c) They can underestimate costs due to incomplete information.

5. When is it most appropriate to use a ROM estimate?

a) During the detailed design phase of a project. b) When finalizing the project budget. c) In the early stages of project planning. d) After a project has been completed.

Answer

c) In the early stages of project planning.

Exercise: ROM Estimate for a New Website

Scenario: You are tasked with developing a new website for a small business. You have gathered the following information:

  • The website will have 5 pages, including a homepage, about page, services page, contact page, and a blog.
  • The design will be simple and modern.
  • You will need to hire a freelance developer for the project.
  • The client has a budget of around $5,000.

Task:

  1. Identify the key elements that need to be considered for a ROM estimate of the website development.
  2. Estimate the approximate cost range for each element based on your knowledge or research.
  3. Calculate the total ROM estimate for the website development project.

Note: You can use industry benchmarks, online resources, or your own experience to provide a reasonable estimate.

Exercice Correction

Here's a possible breakdown of the ROM estimate:

  • Website Design: $500 - $1000 (based on simplicity and 5 pages)
  • Website Development (coding): $1500 - $2500 (5 pages with basic functionality)
  • Content Creation (writing): $500 - $800 (Assuming existing content, but additional writing may be needed)
  • Domain Name & Hosting: $100 - $200 (annual cost)
  • Project Management/Communication: $200 - $500 (to manage the project and client communication)

Total ROM Estimate: $2800 - $4500

Conclusion: The ROM estimate suggests that developing the website could fall within the client's budget of $5,000. However, this is an approximate range and may need adjustments based on further research, detailed requirements, and the chosen developer's rates.


Books

  • Project Management Institute (PMI). (2021). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) (7th ed.). Project Management Institute. (This comprehensive guide covers various aspects of project management, including cost estimation, and mentions ROM estimates).
  • Kerzner, H. (2017). Project Management: A Systems Approach to Planning, Scheduling, and Controlling. John Wiley & Sons. (This textbook explores various project management concepts, including cost estimation and ROM estimates).
  • Cleland, D. I., & Gareis, R. (2016). Project Management: Strategic Design and Implementation. McGraw-Hill Education. (This book covers project management frameworks and processes, including cost estimation, and highlights the importance of ROM estimates).

Articles


Online Resources

  • Project Management Institute (PMI): https://www.pmi.org/ (PMI provides valuable resources for project managers, including articles, webinars, and training materials related to cost estimation and ROM estimates).
  • Cost Engineering Council: https://www.costengineeringcouncil.org/ (The Cost Engineering Council offers resources and publications related to cost estimation, including articles and research papers on ROM estimates).
  • Wikipedia: Rough Order of Magnitude: https://en.wikipedia.org/wiki/Roughorderof_magnitude (This Wikipedia page provides a general overview of the concept of ROM estimates and their applications).

Search Tips

  • "ROM Estimate" + "Project Management": This search will lead to articles and resources specifically focusing on ROM estimates in the context of project management.
  • "Cost Estimation" + "Early Stage": This search will surface information related to cost estimation methods used in the initial phases of projects, often involving ROM estimates.
  • "ROM Estimate" + "Example": This search will provide practical examples and case studies illustrating how ROM estimates are used in real-world projects.

Techniques

The Rough Order of Magnitude Estimate: A Guide for Early Project Planning

Chapter 1: Techniques

Several techniques can be employed to arrive at a Rough Order of Magnitude (ROM) estimate. The choice depends on the available data, project complexity, and the estimator's experience. Common techniques include:

  • Top-Down Estimating: This approach starts with the overall project scope and breaks it down into major components. Historical data on similar projects, adjusted for differences in scale and complexity, is then used to estimate the cost of each component. This method is quick but relies heavily on the accuracy of the historical data and the judgment of the estimator.

  • Bottom-Up Estimating: This involves a more detailed breakdown of the project into individual tasks or work packages. Each task is estimated individually, and the estimates are summed to arrive at the total project cost. While more accurate than top-down, it's time-consuming and requires more detailed information, making it less suitable for very early stages.

  • Analogy Estimating: This technique relies on comparing the current project to similar past projects. The cost of the past project is scaled up or down to account for differences in size, complexity, or technology. It's fast but assumes sufficient similarity between projects.

  • Expert Judgment: Leveraging the experience and knowledge of experts in the field provides valuable insights. Experts can provide estimates based on their understanding of similar projects, technological challenges, and potential risks. This is crucial when historical data is limited.

  • Parametric Estimating: This involves using statistical relationships between project characteristics (e.g., size, complexity) and cost. These relationships are often derived from historical data and can be expressed in equations or algorithms. This method is suitable when large datasets of similar projects are available.

Chapter 2: Models

Various models can underpin ROM estimation, depending on the project type and available information. These models provide frameworks for structuring the estimation process:

  • Simple Cost Models: These models utilize basic cost drivers such as project size, duration, and complexity. They may involve simple formulas or rules of thumb. For example, a software development project might use lines of code as a cost driver.

  • Cost-Capacity Models: These models relate the cost of a project to its capacity or output. This approach is particularly useful for infrastructure projects or manufacturing facilities, where the cost can be scaled based on the desired capacity.

  • Regression Models: These statistical models use historical data to identify relationships between project characteristics and cost. These models can be used to predict the cost of a new project based on its characteristics.

  • Three-Point Estimating: This approach involves developing three estimates: optimistic, pessimistic, and most likely. These estimates are then combined to produce a weighted average estimate, providing a range and acknowledging uncertainty.

Chapter 3: Software

While ROM estimation is often done manually, software can assist in the process, particularly for larger projects or when using more sophisticated models. Relevant software capabilities include:

  • Spreadsheet Software (e.g., Excel, Google Sheets): Excellent for simple calculations, data organization, and creating basic cost models.

  • Project Management Software (e.g., MS Project, Jira): These tools can help structure the project, break it down into tasks, and facilitate cost estimation at a more granular level, though they're less ideal for purely ROM estimation.

  • Cost Estimating Software (e.g., specialized construction or engineering software): These tools offer advanced features like parametric modeling, risk analysis, and database management for more comprehensive cost estimation, moving beyond a simple ROM.

  • Data Analysis Software (e.g., R, Python): These can facilitate statistical analysis of historical data for developing regression models or other sophisticated costing methods.

Chapter 4: Best Practices

Creating reliable ROM estimates requires careful planning and execution. Best practices include:

  • Clearly Define Scope: A well-defined project scope is crucial to avoid major cost overruns later. Ambiguous requirements can lead to significant estimation errors.

  • Utilize Historical Data: Leverage past projects' costs and performance data whenever possible, adjusting for differences in scope, technology, and market conditions.

  • Engage Subject Matter Experts: Involve experienced professionals who can provide valuable insights and refine initial estimates.

  • Use Multiple Estimation Techniques: Employing several techniques, like top-down and bottom-up, can help identify biases and improve overall accuracy.

  • Develop a Range of Estimates: Present the ROM estimate as a range rather than a single point, acknowledging the inherent uncertainty involved.

  • Document Assumptions and Limitations: Clearly document the assumptions and limitations of the estimate to ensure transparency and avoid misunderstandings.

  • Iterative Refinement: As more information becomes available, revise the ROM estimate accordingly.

Chapter 5: Case Studies

  • Case Study 1: Small Software Development Project: A team uses analogy estimating, comparing a new mobile app project to a similar app developed in the past. They adjust the cost based on differences in functionality and complexity, resulting in a ROM estimate of $50,000-$75,000.

  • Case Study 2: Large Infrastructure Project: A construction company employs a combination of top-down and parametric estimating to create a ROM estimate for a new highway project. They use historical data for similar projects and adjust based on project-specific characteristics like terrain and material costs, arriving at a ROM estimate of $100 million-$150 million.

  • Case Study 3: New Product Launch: A company uses expert judgment and market research to estimate the cost of launching a new consumer product. They consider marketing expenses, manufacturing costs, and distribution costs, arriving at a ROM estimate of $2 million-$3 million. This example highlights that ROM estimation can span various industries and project types.

These case studies illustrate the diverse application of ROM estimation across various projects, highlighting the importance of adapting techniques and models based on the specific project context.

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